The Onomichi Denim Project, a chic boutique in Onomichi, Japan's Hiroshima Prefecture, is a popular destination for denim enthusiasts looking for a pair of truly special jeans. The shop is well-known around Japan and even abroad for selling premium jeans that have been worn by select members of the local community for at least one year.
“尾道丹宁计划”精品服饰店位于日本广岛县，是丹宁爱好者们寻找别致牛仔裤的“圣地”。这家店铺名扬日本甚至海外，其特色却是售卖当地民众穿过一年以上的旧牛仔裤。
Selling used jeans, or any other type of clothing for that matter, is not exactly a new business model, but Onomichi Denim Project is not your average
second-hand denim
retailer. Created in 2013, as a collaborative effort between local designer Yoshiyuki Hayashi, textile expert Yukinobu Danjo, and Discover
link Setouchi, an organization that aims to supports local industry, the minimalist boutique aims to draw attention to the city's top-quality
craftsmanship and its people in a unique way. Plus, while used denim is generally sold at a discount, these particular jeans actually get
about twice as expensive after being worn by somebody almost daily, for at least a year.
Denim
aficionados know that jeans usually require breaking to look their best, but there's an art to how to wear, wash and dry them to achieve that desired look. That's what makes Onomichi Denim Project so special - they hand-pick the wearers from the local community and closely monitor their
transformation over the course of one year. Wearers rotate through two pairs of jeans that they promise to wear almost every day for the entire period, and bring them to the shop every week, to be
laundered at a special denim processing facility, which ensures that every pair retains the evidence of each wearer's life and work.
Meridian Magazine reports that Onomichi Denim Project recruits wearers from various walks of life to achieve various patterns. For example, a pair of jeans worn by a fisherman has faded lines left by knee-high rubber boots, a factory worker's will feature the marks of a year's worth of iron powder
penetrating the
fabric, while a wild boar hunter's jeans will have permanent traces of blood. Every pair is obviously unique.
But getting people to agree to wearing one or two pairs of jeans for an entire year was tough, in the beginning. Some were
intrigued by the idea but were reluctant to wear jeans almost exclusively, especially in the hot summer months, while others simply wondered who in their right mind would want to buy used jeans at premium prices. But soon a local architect jumped at the opportunity, thinking it would be fun, and others joined the program as well, to help boost their city's travel industry.
When the pre-wearing period ends, each pair of jeans is washed according to color, hang-dried or tumbled, checked for individuality, tagged with
detailed de
scriptions and put on sale at the minimalist Onomichi Denim Project boutique for anywhere between ¥25,000 ($215) and ¥48,000 ($415). That's
about twice as they usually cost when new, but these are not just any jeans, they are cultural artifacts.
It's not clear whether some of the proceeds from the sales go to wearers, but most of them are just happy to not have to spend money on jeans for a year.
相关单词：denim
denim解释：n.斜纹棉布；斜纹棉布裤，牛仔裤
denim例句：
She wore pale blue denim shorts and a white denim work shirt.她穿着一条淡蓝色的斜纹粗棉布短裤，一件白粗布工作服上衣。
Dennis was dressed in denim jeans.丹尼斯穿了一条牛仔裤。
相关单词：chic
chic解释：n./adj.别致(的)，时髦(的)，讲究的
chic例句：
She bought a chic little hat.她买了一顶别致的小帽子。
The chic restaurant is patronized by many celebrities.这家时髦的饭店常有名人光顾。
相关单词：enthusiasts
enthusiasts解释：n.热心人，热衷者( enthusiast的名词复数 )
enthusiasts例句：
A group of enthusiasts have undertaken the reconstruction of a steam locomotive. 一群火车迷已担负起重造蒸汽机车的任务。 来自《简明英汉词典》
Now a group of enthusiasts are going to have the plane restored. 一群热心人计划修复这架飞机。 来自新概念英语第二册
相关单词：premium
premium解释：n.加付款；赠品；adj.高级的；售价高的
premium例句：
You have to pay a premium for express delivery.寄快递你得付额外费用。
Fresh water was at a premium after the reservoir was contaminated.在水库被污染之后，清水便因稀而贵了。
相关单词：second-hand
second-hand解释：adj.用过的，旧的，二手的
second-hand例句：
I got this book by chance at a second-hand bookshop.我赶巧在一家旧书店里买到这本书。
They will put all these second-hand goods up for sale.他们将把这些旧货全部公开出售。
相关单词：retailer
retailer解释：n.零售商(人)
retailer例句：
What are the retailer requirements?零售商会有哪些要求呢？
The retailer has assembled a team in Shanghai to examine the question.这家零售商在上海组建了一支团队研究这个问题。
相关单词：craftsmanship
craftsmanship解释：n.手艺
craftsmanship例句：
The whole house is a monument to her craftsmanship. 那整座房子是她技艺的一座丰碑。
We admired the superb craftsmanship of the furniture. 我们很欣赏这个家具的一流工艺。
相关单词：aficionados
aficionados解释：n.酷爱…者，…迷( aficionado的名词复数 )； 爱看斗牛的人
aficionados例句：
West Coast aficionados of postwar coffee-shop architecture(Karal Ann Marling) 西海岸战后咖啡店式建筑的狂热追随者（卡拉尔安马林） 来自互联网
Clay developed a radical style which appalled boxing aficionados. 克莱发展出一种震惊拳击迷的全新风格。 来自互联网
相关单词：transformation
transformation解释：n.变化；改造；转变
transformation例句：
Going to college brought about a dramatic transformation in her outlook.上大学使她的观念发生了巨大的变化。
He was struggling to make the transformation from single man to responsible husband.他正在努力使自己由单身汉变为可靠的丈夫。
相关单词：laundered
laundered解释：v.洗（衣服等），洗烫（衣服等）( launder的过去式和过去分词 )；洗（黑钱）（把非法收入改头换面，变为貌似合法的收入）
laundered例句：
Send these sheets to be laundered. 把这些床单送去洗熨。 来自辞典例句
The air seems freshly laundered. Sydney thinks of good drying weather. 空气似乎被清洗过，让悉妮想起晴朗干爽适合晒衣服的好天气。 来自互联网
相关单词：meridian
meridian解释：adj.子午线的；全盛期的
meridian例句：
All places on the same meridian have the same longitude.在同一子午线上的地方都有相同的经度。
He is now at the meridian of his intellectual power.他现在正值智力全盛期。
相关单词：penetrating
penetrating解释：adj.（声音）响亮的，尖锐的adj.（气味）刺激的adj.（思想）敏锐的，有洞察力的
penetrating例句：
He had an extraordinarily penetrating gaze. 他的目光有股异乎寻常的洞察力。
He examined the man with a penetrating gaze. 他以锐利的目光仔细观察了那个人。
相关单词：fabric
fabric解释：n.织物，织品，布；构造，结构，组织
fabric例句：
The fabric will spot easily.这种织品很容易玷污。
I don't like the pattern on the fabric.我不喜欢那块布料上的图案。
相关单词：intrigued
intrigued解释：adj.好奇的，被迷住了的v.搞阴谋诡计(intrigue的过去式)；激起…的兴趣或好奇心；“intrigue”的过去式和过去分词
intrigued例句：
You've really intrigued me—tell me more! 你说的真有意思—再给我讲一些吧！
He was intrigued by her story. 他被她的故事迷住了。
相关单词：detailed
detailed解释：adj.详细的，详尽的，极注意细节的，完全的
detailed例句：
He had made a detailed study of the terrain.他对地形作了缜密的研究。
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