Young people scan a QR code to download files to learn about the CPC’s 19th National Congress in Changsha, Hunan province. HUNAN DAILY
表情包因其好玩、方便使用的特点，已经成了日常沟通交流中不可或缺的一部分。而如今，表情包甚至还可以用来宣传党的规章制度。
On Dec 3, the Central Commission for Discipline Inspection (CCDI) published a set of 16 stickers themed on the eight-point austerity rules on its website, reported China Daily.
据《中国日报》报道，12月3日，中央纪委监察部网站推出了一组16款八项规定主题的表情包。
The special stickers were created to celebrate the fifth anniversary of the adoption of the rules, which detail the dos and don’ts of being a Party official. The rules were adopted to improve the way officials work and to improve ties between the people and officials.
这些特别的表情包推出于八项规定实施五周年之际。八项规定当中详细地说明了对党员干部的具体要求，旨在改进党员干部的工作作风，加强党员干部与人民群众的密切联系。
The 16 stickers include slogans taken from the rules. For example, one sticker reminds officials that playing golf is banned, while another reminds them that they are banned from going to private clubs, according to People’s Daily.
这16款表情包中包含了八项规定的要义。比如，据《人民日报》报道，其中一个表情包提醒了干部要严禁违规高消费娱乐健身，而另一个则提醒了他们严禁违规出入私人会所。
The stickers are intended to explain the rules to the public in a way that caters to popular taste, and to close the distance between the people and the authority, said the CCDI in a statement, according to Xinhua.
据新华社报道，中央纪委监察部发布消息表示，这些表情包希望能以广大群众喜闻乐见的方式阐述作风建设要义，拉近了网友与纪检监察机关的距离。
Indeed, recent years have seen the CPC make efforts to appeal to the younger generation. As BBC News noted on Dec 6, “The Party is turning to social media ... to reach a different audience, particularly younger people.”
的确如此，中共中央近年来一直致力于吸引年轻一代的关注。正如英国广播公司12月6日所指出的那样，“中国共产党将目光投向了社交媒体……以接触完全不同的受众，尤其是年轻人。”
The Communist Youth League of China and China Central Television have started posting videos on Bilibili, a video-sharing platform popular among many young Chinese people. For example, the Communist Youth League of China posted the single, This is Our Generation. In the video, young Chinese people use rap to tell the story of their generation.
共青团中央和中央电视台都开始在广受年轻人欢迎的视频分享平台 —— 哔哩哔哩网站上发布视频。例如，共青团中央在该网站上发布了单曲《我们这一代》。视频中，中国年轻人用说唱讲述他们那一代的故事。
And in October, a news app in Shandong province introduced a game called Journey to the East. It combines the report delivered by Xi Jinping, general secretary of the Communist Party of China Central Committee, during the Party’s 19th National Congress, with achievements the country has made over the past five years.
今年十月，山东省的一家新闻媒体客户端发布了一款名为《东游记》的游戏。该款游戏结合了中共中央总书记习近平在党的十九大期间所做的报告，以及我国在过去五年间所取得的成就。
In the game, achievements made in China are turned into interesting scenes, with each scene matched with a question to guide players to learn more about Xi’s report. Those who get the right answers can even win awards.
游戏中，我国所取得的成就都变成了一个个有趣的场景，每个场景中都配有一个问题，引导玩家学习习近平总书记的报告。答对题目的玩家甚至还能获得奖品。
During the first two weeks of its release, it was played by over 6 million users, according to Zhang Xiaobo, chief designer of the game. And most of its users are Chinese people born after 1985.
《东游记》首席设计师张晓博表示，该游戏在上线的两周内便吸引了超过6百万用户。其中大多数用户都是中国的“85后”。
“The game combined perfectly with a study of Xi’s report, which is quite acceptable for us young people,” Yuan Hong, a young man from Shandong province, told Global Times. “One can learn through playing games. It stimulates young people’s enthusiasm in studying [the report].”
“这款游戏与习近平总书记所做的报告完美结合，又很容易被我们年轻人接受。”袁洪（音译）是一位来自山东省的年轻人，他在接受《环球时报》采访时表示。“人们可以通过玩游戏来学习十九大报告，寓学于乐。它激发了年轻人学习（十九大报告）的热情。”
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